Sumo Vibe

An engaging, dynamic and true-to-brand animation which demonstrates the concept of #PlayfulAsianFusion for Sumo Restaurants’ campaign through an illustrative visual treat.

I worked hand in hand on this project with the client in crafting the story from script, design development, and final visual output.

Client
Warrior Poets

Production
rezonate

Role
Art and Animation Direction

Styleframes

  • Oslo Skyscraper

  • Girl Strawberry

  • Golden Maki

  • Avocado Maki

  • Orange Chicken

  • Golden maki

  • Girl's Bedroom

  • Dirty Tempura

Concept

Concept

We revolved around the idea of “Redefining Taste,” where food is a shared and a collective experience that can teleport you to different environments and memories. Framing SUMO Restaurants as more than just a place to eat but also a brand that expands its palate and creativity with #PlayfulAsianFusion Cuisine by innovating and exploring delightful new dishes

Animation Breakdown

For this project, I had the help of a cel animator who can work on some characters and fellow compositors to work with me on putting together the scenes for the series.

One of my favorite part of this project is animating and compositing this orange slice transition.

Here, it is shown the process from the rough sketch animation, color, light, and putting together the scene.

Series Montage

There were 6 animations that showcase different foods with different personalities.

Previous

Reflection
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Sumo Bjorvika